ATLANTA, June 16 /PRNewswire/ -- www.MyDealerReport.com, an online auto community designed to improve consumer-dealer interaction, has today introduced a Rating Comparison Report tool aimed at allowing auto dealers easier daily access to their dealership's performance. The new tool, which includes an automatic monitoring, alert and reporting feature that can be set up in less than 10 minutes, allows dealers to generate customized reports to compare their performance against that of other dealers, as well as receive alert notices via email on their rating performance.

The Rating Comparison Report allows single point dealerships and/or dealership groups to compare how each dealer location is performing (in areas such as finance process, trade-in process, buying process etc.) against other dealers. Dealers may also set up alerts which will notify them immediately should a newly posted rating, overall rating score or group comparison score fall below a certain value.

Web site traffic and usage at www.MyDealerReport.com has spiked since the site was relaunched in November 2007. In the last four months alone the number of page views and dealer searches quadrupled and the number of auto dealer ratings posted by consumers grew by 42% respectively.

"Our Dealer Rating Report activity has increased 452% over the past three months which clearly indicates that consumers see a strong need for direct consumer reports on individual auto dealerships, a trend that auto dealers cannot afford to ignore," said John H. Isaac, CEO of Clear Intelligence Media Inc. "This new simple yet highly effective tool provides dealers with actionable information on their performance and ratings, so they can react in real time to improve sales and provide better customer service where it really counts," he added.

October 2007 research from Capgemini shows that 80% of consumers now consult the Internet at least once during the car-buying process (versus 71% in 2006 and 64% in 2004). Recommendations from family and friends are being replaced in importance by online customer reviews, as shoppers are now looking to discuss their own impressions and experiences, and looking for opinions and reviews from total strangers about specific brands, makes and dealers (33% looked for opinions/reviews about specific car dealerships).

"The strong increase of consumer activity on MyDealerReport.com underscores the importance of dealers meeting consumers' information needs very quickly," said Marc Hayes, Founder and Executive Vice President of ContactAtOnce! ( www.contactatonce.com ) "More than ever, assisted by the Internet consumers are choosing dealers based on perceptions of the dealers' service levels. Dealers that can respond quickly and meet consumers' information needs will thrive," he added.

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